OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Abruzzi
The Measure OCM Wine – Wine Promotion on Third Countries Markets, one of the many tools for internationalization provided by the European Union to increase competitiveness of European wine producers.
The project “Abruzzo: a little Italy’s experience” started on 22nd February 2018 and will end on 31st December 2018, and aims to spread in the US the knowledge of the brand Chiusa Grande and of the DOCG and IGT wines from Abruzzo Region, with attention to those of the proposing company: Montepulciano d ‘Abruzzo DOC, Trebbiano d’Abruzzo DOC, Abruzzo Pecorino DOC, Passerina Terre di Chieti IGT, Abruzzo Cococciola DOC and Cerasuolo d’Abruzzo DOC.
To achieve the target, in the next months will be realized many promotional actions in some of the most important cities of the US. These actions will be diversified to reach different types of customers, such as distributors, importers, opinion leaders and journalists. In addition to the wine products, the program wants to emphasize the Abruzzo region, its traditions and production methods, characteristics that make it an unique and admired area from all over the world.