OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Lombardy
Associazione Made in Lombardy
The program “Franciacorta experience” aims to spread in the USA, Switzerland and Japan the knowledge of the wines produced in the Franciacorta are, of which the association brings together the majority of companies.
The projet began on March 7th 2018 and until December 31st 2018 it will involve the Associazione Made in Lombardy and its associated wineries in promotional activities in the designated countries. “Franciacorta Experience” in fact takes part in the European Measure OCM Wine – Promotion on Third Countries Markets, which has between its aims the reconquest of word market share and the prestige of EU wines to increase their competitiveness. In this case the funds received can be used only for Lombardy wines promotions because they are regional funds, with particular attention to the wines of the companies associated with the Associazione Made in Lombardy.
The DOC, DOCG, IGT wines from Lombardy Region will be promoted through various actions, designed according to the target chosen: wine tasting, promotion on stores, marketing expertise and public relations activities, design and creation of promotional materials and merchandising.