Call

OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Lombardy

Sector

Wine

Typology

Promotion/export

Company

Consorzio Tutela Vini Oltrepò Pavese

Description

“Lombardy Excellence – a tour around the taste” is a project about DOC, DOCG and IGT Lombardy wines promotion in USA, Japan, China ad Switzerland, that has begun on 7th March and will end on 31st December 2018.

During these months some promotional actions will be put into practice to meet the goals of the OCM Measure:
• enhance the EU wine products power on foreign markets;
• reinforce European wines name and reconquer market shares both on European Union and on the rest of the world;
• give simple, clear and efficient rules to the European organizations in order to balance Supply and Demand;
Safeguard the best EU wine production traditions and to promote its social and environmental role in rural areas.

In this project, the focus to promote European wines, but in particular the Lombardian ones, is developed through different type of actions, as: press conference, wine tasting, marketplace, exhibition fairs, promotional material, media and advertising, incoming.