Call
OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Molise
Sector
Wine
Typology
Promotion/export
Company
Description
The project “Molise: at the heart of wine history” began on 24th February 2018 and will end on 31st December 2018, and its purpose is the promotion in Switzerland of DOC and IGT Molise wines, in particular those of the proposing company:
- Falanghina del Molise DOC,
- Rosato IGT Rotae,
- Rosso del Molise DOC,
- Tintilia del Molise DOC,
- Pentro DOC.
The diffusion of these products and of the brand itself will be achieved through targeted actions such as wine tasting, promotions on stores, participation in events, fairs and institutional events, public relations activities, relations with local media, production of promotional material and merchandising. These are diversified methods to reach different segments of potential Swiss consumers, but all with the clear objective of making aware of this reality and the high quality of Molise wines, together with the territory of the Molise Region.