OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Molise
The project “Molise Wine Excellence” has begun on 1st March and will end on 31st december 2018, and its aim is to spread on a large scale the knowledge of DOC, DOCG and IGT products of the Molise Region in the USA, China, Canada and Switzerland, with particular interest to those produced by the Azienda Agricola Angelo d’Uva. This diffusion will also concern the logo, the methods of production, the knowledge of the territory and regional traditions. This will be achieved through targeted actions to inform and promote, such as to allow the consumer to become aware of this productive reality and, once the project is finished, be able to recognize the products in order to appreciate their qualities.
The actions will be diversified on the basis of a strategy that will hit different audiences, but also and above all the specialists in the sector. With this new project we are consolidating an international path that last year has already given good results to the Azienda Agricola Angelo d’Uva.