OCM Wine – Promotion on Third Countries Markets 2017/2018 – Multi-regional Piedmont
TJV Piedmont and Puglia. Leader: Associazione di Imprese “Winexperience”
“Winexperience – North & South of Italy” is the multi-regional project in favor of Associazione di Imprese “Winexperience”, which began on 21st February 2018 and will end on December 31st, 2018.
The project has received the approval for the granting of funds of EU regulation OCM Wine Measure – Wine Promotion on Third Countries Markets, created to increase the competitiveness of EU wine producers and to consolidate their global reputation. The promotion will involve the DOC, DOCG and IGT wines produced in Piedmont and Apulia region and it will be realized in China and South East Asia (Brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, Philippines, Singapore, Thailand, East Timor, Vietnam).
During the period of the project we will develop varied marketing actions according to the receptivity and habits of potential consumers in each Country. So, there will be wine tastings, in-store promotions, participation in fairs and events, public relations activities, media relations on the place, the production of promotional materials and merchandising and incoming missions in Italy for specialized operators. Everything will be done in order to produce a better understanding of the quality of Made in Italy wine products.