{"id":2244,"date":"2018-06-20T10:43:55","date_gmt":"2018-06-20T08:43:55","guid":{"rendered":"http:\/\/lcinternational.it\/?p=2244"},"modified":"2018-06-20T10:43:55","modified_gmt":"2018-06-20T08:43:55","slug":"ocm-wine-promotion-2018-2019","status":"publish","type":"post","link":"https:\/\/www.lcinternational.it\/en\/news\/ocm-wine-promotion-2018-2019\/","title":{"rendered":"OCM Wine Promotion 2018\/2019"},"content":{"rendered":"<p>The new decree <strong>OCM Wine Promotion on Third Countries Markets<\/strong> is about to be issued. It is an European regulation that <strong>grants 50% of the total expenses<\/strong> related to the <strong>promotion of wine products<\/strong> in non-EU foreign countries, such as participation in fairs, tasting in restaurants or advertising and public relations activities.<\/p>\n<p>The general objective of the Measure is to rebalance the European wine market with the progressive introduction of positive and dynamic actions <strong>to increase the competitiveness of producers<\/strong>, but also:<\/p>\n<p>\u2022 consolidate the reputation of European wines and regain market shares in the rest of the world;<br \/>\n\u2022 provide the sector with a Community regime based on simple, clear and effective rules that ensure a balance between supply and demand;<br \/>\n\u2022 preserve the best traditions of European wine production and promote its social and environmental role in rural areas.<\/p>\n<p>The types of projects that can be presented are three: <strong>National<\/strong>, in which the promotion focuses on national wine products; <strong>Regional<\/strong>, with interest in the products of a single Italian region; <strong>Multiregional<\/strong>, from the union of cellars from different regions.<\/p>\n<p>For many years LC International has been developing projects for OCM Wine Promotion on Third Countries Markets, advising companies on <strong>the best strategies based on their business needs<\/strong> and capabilities. On our &#8220;Projects&#8221; page you can consult the ones developed for the last campaign.<\/p>\n<p>For any questions, clarifications or information, please contact us: we will reply without obligation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-2244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OCM Wine Promotion 2018\/2019 - LC International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcinternational.it\/en\/news\/ocm-wine-promotion-2018-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OCM Wine Promotion 2018\/2019 - 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