{"id":3121,"date":"2019-07-25T12:50:37","date_gmt":"2019-07-25T10:50:37","guid":{"rendered":"https:\/\/www.lcinternational.it\/highlights\/taste-lombardy-taste-history-2\/"},"modified":"2019-09-10T11:53:04","modified_gmt":"2019-09-10T09:53:04","slug":"taste-lombardy-taste-history-2","status":"publish","type":"post","link":"https:\/\/www.lcinternational.it\/en\/projects\/taste-lombardy-taste-history-2\/","title":{"rendered":"Taste Lombardy, Taste History"},"content":{"rendered":"<h3>Call<\/h3>\n<p>OCM Wine \u2013 Promotion on Third Countries Markets 2018\/2019 \u2013 Regional Lombardy<\/p>\n<h3>Sector<\/h3>\n<p>Wine<\/p>\n<h3>Typology<\/h3>\n<p>Promotion\/export<\/p>\n<h3>Company<\/h3>\n<p>Associazione Made in Lombardy<\/p>\n<h3>Description<\/h3>\n<p>Given the results obtained in previous years, we decided to propose the project &#8220;Taste Lombardy, Taste History&#8221; to a large group of Lombard companies belonging to the Association Made in Lombardy. <strong>After analysing the needs and capabilities<\/strong> (whether financial or management) <strong>of the individual wineries, we decided to propose two projects, in order to jointly cover different extra EU markets.<\/strong><\/p>\n<p><strong>The first project<\/strong> &#8220;Taste Lombardy, taste history&#8221; <strong>is aimed exclusively at the star and stripe market<\/strong>, in order to continue the work started in previous years. <strong>The second one,<\/strong> on the other hand, <strong>has been planned to target the Chinese and Swiss markets.<\/strong> China, in fact, is showing increasing interest in Lombard wines, while Switzerland is the closest non-EU area to us, a fact that facilitate all the promotional activities that are financed through the call OCm WIne &#8211; Promotion of Third Country Markets. The call 2018\/2019 addressed to the Lombardy region (which began on March 1 and ends on December 31, 2019) aims <strong>to spread knowledge of Lombard wine products<\/strong>, focusing primarily on the excellent quality of the same but also giving importance to what is the territory. All this is implemented through precise actions planned through a deep study of the markets, so as to know the cultures, habits, tastes of the population, commercial analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taste Lombardy, Taste History - LC International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcinternational.it\/en\/projects\/taste-lombardy-taste-history-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taste Lombardy, Taste History - 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