{"id":3177,"date":"2019-09-20T11:55:06","date_gmt":"2019-09-20T09:55:06","guid":{"rendered":"https:\/\/www.lcinternational.it\/highlights\/abruzzo-a-corner-of-italy-2\/"},"modified":"2019-09-20T11:56:03","modified_gmt":"2019-09-20T09:56:03","slug":"abruzzo-a-corner-of-italy-2","status":"publish","type":"post","link":"https:\/\/www.lcinternational.it\/en\/projects\/abruzzo-a-corner-of-italy-2\/","title":{"rendered":"Abruzzo: a corner of Italy"},"content":{"rendered":"

Call<\/h3>\n

OCM Wine \u2013 Promotion on Third Countries Markets 2018\/2019<\/a> \u2013 Regional Abruzzi<\/p>\n

Sector<\/h3>\n

Wine<\/p>\n

Typology<\/h3>\n

Promotion\/export<\/p>\n

Company<\/h3>\n

TJV Abruzzi. Leader: Jasci & Marchesani<\/a><\/p>\n

Description<\/h3>\n

On March 1, 2019, the new project “Abruzzo: a corner of Italy” was launched, requested by ATI Abruzzo, which is led by the company Jasci e Marchesani.<\/p>\n

For several years the company of Vasto has relied on the advice of LC International for the expansion of knowledge abroad of its wines produced. Following a multi-year strategy<\/strong>, for 2018\/2019 it has been decided to use the funds<\/strong> allocated by the call OCM Wine – Promotion on the Markets of Third Countries (which cover up to 50% of the costs incurred by the company) to continue the path of internationalization<\/strong> this time pointing to countries like USA and Canada.<\/strong><\/p>\n

Being a regional project, the promotional actions will concern the DOC, DOCG and IGT wines of the Abruzzo region<\/strong>, such as the Montepulciano d’Abruzzo DOC, the Trebbiano d’Abruzzo DOC and the Riesling IGT produced by the companies participating in the project and by Jasci and Marchesani. The activities studied will be differentiated according to the tastes and behaviours of the American and Swiss customers, in order to best reach the expected targets: operators in the wine trade and distribution, consumers and the mass media.<\/strong><\/p>\n

Thanks to the participation in this call for proposals and the strategy implemented, information will be disseminated on the quality of the products, the territory and the production methods of Abruzzo: essential information to attract new customers<\/strong> and possible importers\/distributors, who in turn will be able to tell the best of quality products made in Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"

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