On 29 May 2023, the Ministry of Agriculture, Food Sovereignty and Forestry published the draft decree on the implementation modalities of the measure “Promotion on third country markets of the OCM Wine”. This document actually contains the guidelines that form the basis of the next call for proposals OCM Wine – Promotion on Third Country Markets 2023/2024, which is expected to open in the coming weeks.

Let us go into the details of what is contained in the implementing rules.

 

What is the call OCM Wine – Promotion in Third Country Markets 2023/2024?

The call OCM Wine – Promotion in Third Country Markets is an award of non-repayable contributions of up to 50% of expenses related to the promotion of Italian wine products in non-EU countries, such as participation in trade fairs, incoming events and PR activities.

 

Who can take part in the OCM Wine Promotion 2023/2024 call for tenders?

The following are eligible for the Promotion measure:

  • professional organisations having as one of their aims the promotion of agricultural products;
  • wine producer organisations and associations of wine producer organisations;
  • inter-branch organisations;
  • protection consortia;
  • wine producers;
  • public entities with proven experience in the wine sector and in the promotion of agricultural products;
  • temporary business associations;
  • consortia, associations, federations and cooperative societies;
  • enterprise networks composed of wine producers.

 

What are the products to be promoted?

The activities that will be activated in the call for proposals must have as their object the promotion of wines with protected designation of origin and protected geographical indication; quality sparkling wines and quality aromatic wines; wines with indication of variety.

 

What types of projects are financed by the call OCM Wine Promotion 2023/2024?

  • National: they provide for the promotion of the wine of at least five regions;
  • Regional: envisage the promotion of the production of one region;
  • Multi-regional: envisage the promotion of the production of at least two, up to a maximum of four regions.

 

What are the activities that can be financed by the call OCM Wine Promotion 2023/2024?

  • actions in the field of public relations, promotion and advertising;
  • participation in events, fairs and exhibitions of international importance;
  • information campaigns;
  • studies of new or existing markets;
  • studies to evaluate the results of information and promotion activities.

 

How much is the contribution granted?

The amount of the contribution is a maximum of 50% of the expenses incurred to implement the project.

 

When must projects be submitted?

Both the Ministry and the regions will issue their decrees in the coming weeks. We will publish them on our website in good time.

 

LC International has many years of experience in the field of European national calls for tenders and thanks to its qualified team can create an ad hoc project for participation in the OCM Vino – Promotion on Third Country Markets 2023/2024 call for tenders.

Contact us for any information and to request your free estimate: our management costs are among the most competitive on the market