Call
OCM Wine – Promotion on Third Country Markets 2022/2023 – Abruzzo Region
Sector
Wine Sector
Typology
Promotion/export
Company
Italian Cellars Association
Description
The partnership started in 2019 between the Italian Cellars Association and LC International continues. The project “Abruzzo: a corner of Italy” has in fact obtained the approval of the Abruzzo Region to be financed by the OCM Wine – Promotion on Third Country Markets 2022/2023 call. The OCM notice is a fundamental tool for Italian wine-growing companies, as it allows them to obtain non-repayable contributions covering up to 50% of the expenses incurred for the promotion of wine products abroad.
The project began on 1 January 2023 and will end on 15 October 2023, and was designed by LC International as the natural continuation of a path of internationalisation for the Association’s companies that began a few years ago. In view of the excellent results obtained in the previous year, for 2022/2023 it has been decided to continue the promotional activities of Abruzzo wine products in the United States and Switzerland, adding to these two new markets that, based on the analyses carried out, are extremely attractive for these products: the United Kingdom and Norway.
The actions that will be carried out will differ from country to country according to different parameters such as type of audience, knowledge and culture of wine, and spending capacity. In general, these are expertise activities, promotional tastings, media advertising, public relations. LC International will follow the association throughout the entire period and will also take care of the final reporting of each activity.
Contact us to learn more about the call OCM Vino – Promotion on Third Country Markets and to participate with our help.