Call
OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Abruzzi
Sector
Wine
Typology
Promotion/export
Company
TJV Abruzzi. Leader: Jasci & Marchesani
Description
The project “Abruzzo. A corner of Italy” started on 2nd March 2018. The activities will end by 31st December 2018, and they will follow the general objective of OCM Measure, so the promotion of Italian wines in foreign countries, which in this case are the USA and Switzerland. Being a regional project, the promotional actions will concern the DOC, DOCG and IGT wines of the Abruzzo region, such as the Montepulciano d’Abruzzo DOC, the Trebbiano d’Abruzzo DOC and the IGT Riesling produced by the companies participating in the project. The activities will be differentiated according to the tastes and behaviors of the US and Swiss customers, in order to reach the expected targets: specialized operators in wine industry (importers, distributors…), consumers and mass media.
With this strategy, the spread of information on the quality of Abruzzo wine, the production methods and the knowledge of brands will increase consistently, allowing Abruzzo wines to obtain recognition in markets with high potential.