CALL
European Call – 1144/2014 Measure “Information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries” – SIMPLE Programme
SECTOR
Agribusiness
TYPOLOGY
Promotion
COMPANY
DESCRIPTION
AssoDistil, an association that brings together almost all distillers in Italy, has devised, together with LC International, a programme to promote GI Grappa in the United States for participation in the European call Measure 1144 “Information and promotion measures concerning agricultural products carried out on the internal market and in third countries”.
As an associative body, AssoDistil acts as a reference point for the companies it represents, protecting and asserting their interests, representing them before national and international institutions, maintaining relations with other producer associations beyond Italian borders to promote the Italian spirits market.
With the approval of the project by the European Community, AssoDistil can continue to pursue its objectives by aiming to increase knowledge in the United States of Grappa IG through diversified promotional actions, its properties, history and tradition of this exclusive product of the Italian territory, in order to also increase the percentage of exports to the USA.