Call
OCM Wine – Promotion on Third Countries Markets 2017/2018 – National
Sector
Wine
Typology
Promotion/export
Company
TJN National. Leader: Castello di Cigognola
Description
Promoted by the European Union, the Measure OCM Wine – Wine Promotion on Third Countries Markets facilitates the promotion of European wines in the most interesting markets of the world, thanks to the issue of funds that in this case are national, so usable only for the promotion od Italian wine products with attention to the products of Lombard, Piedmontese, Tuscan and Marche companies that are part of this TJV.
The project began on 21st February and it twill end on 31st December 2018, and wants to raise awareness of the high quality products from Italy, of its history and traditions, by discovering in this way all the wonders that these Italian areas have to offer. The USA and China have been chosen as target area for their receptivity to Made in Italy products and the strategic importance that currently they have in world trade. The marketing actions will be of different kinds, such as wine tastings, promotion in stores, participation in international fair, and the target will be made up by businees costumers, distributors, buyers and HoReCa, opinion leaders and journalists.