CALL
OCM Vino – Promozione sui Mercati dei Paesi Terzi 2023/2024 – Lombardy Region
SECTOR
Wine
TYPOLOGY
Promotion/export
COMPANY
Made in Lombardy Association
TARGET COUNTRIES
USA, Switzerland, Japan, UK
ACTIVITIES
– media advertising
– public relations
– participation in events, fairs and exhibitions of international importance
– information campaigns, in particular on the systems of designations of origin, geographical indications and organic production in force in the Union: organisation of promotional tastings, gala dinners, wine tastings; creation of promotional material; meetings with B2B operators; incoming; promotions at points of sale, large-scale retail trade and HO.RE.CA
– market research
GRANT
Free fund of up to 50% of the costs incurred.