CALL
OCM Wine – Promotion on Third Country Markets 2021/2022 – Regional Molise
SECTOR
Wine sector
TYPOLOGY
Promotion/export
COMPANY
Tenimenti Grieco
DESCRIPTION
The historic family winery Tenimenti Grieco, a dynamic and innovative cellar located on a 150 m high coast in front of the Tremiti Islands, turned to LC International in order to fully exploit the potential of the terrirory and their high quality wine production. Given the interest in the promotional field, they opted to participate in the OCM Wine – Promotion on Third Country Market call for the year 2021/2022.
After viewing pre-existing activities and final objectives indicated by the company, LC International has structured the project “Molise: a taste of Italy,” focused in the implementation of direct promotional actions in the U.S., South Korea, Russian Federation, Japan, Norway and the United Kingdom, markets chosen on the one hand to consolidate contacts already present, and on the other hand to gather new ones and extend the knowledge of the company and the region to an increasingly wide audience.
The project began on March 1, 2022, and will end on December 31, 2022, and promotes the appellation wines of the Tenimenti Grieco winery.The plan includes a combined mix of actions and activities on the terrirories such as point-of-sale promotion, tastings, and participation in trade fair activities of international importance; thanks to the OCM announcement, the expenses of these events are covered up to 50 percent by grant funding.
LC International follows the company from needs analysis, markets, to planning and final reporting, taking care of all the inherent bureaucracy.