CALL
OCM Wine – Promotion on Third Countries Markets 2019/2020 – Piedmont Region
SECTOR
Wine
TYPOLOGY
Promotion\export
COMPANY
Associazione WinEvolution
DESCRIPTION
The WinEvolution Association, a recent reality on the Piedmontese scene, has contacted LC International in order to expand its promotional activities in the Extra-European area by taking advantage of the call for tenders OCM Vino – Promozione sui Mercati dei Paesi Terzi opened annually by Mipaaf and the Italian Regions.
For companies that want to enter the world abroad, the call OCM Vino Promozione is a concrete and valuable help, because it covers up to 50% of the costs incurred for promotional activities of various types: creation of websites, marketing activities, travel abroad, incoming of experts, participation in international events and so on. All with the aim of bringing to the knowledge of operators and not foreigners the products of the companies and associations that take part in the projects, the production methods and the Italian territory, and then get new contacts that most often will result in business relationships.
Following the needs of WinEvolution LC International has chosen to act in two culturally opposed countries but equally interested in Italian wines: China and USA. Here different promotional and advertising actions will be carried out – being two very different audiences – taking into account their culture, tastes, preferences. The feedback obtained in the various meetings is analyzed by LC International in order to update each time the strategy adopted, thus helping WinEvolution in the pursuit of its objectives.