PSR – GAL Valtellina 3.2.01 “Information and promotion of quality products”

CALL

PSR 2014-2020 (FEASR) – GAL Valtellina: Announcement Measure 3, Operation 3.2.01 “Information and promotion of quality products”.

SECTOR

Agriculture

TYPE

Promotion

COMPANY

Consorzio di Tutela Vini di Valtellnina

DESCRIPTION

After the project created for the year 2019/2020, the Consortium of Tutela Vini di Valtellina has confirmed the relationship with LC International for the planning and drafting of the new program for participation in the call GAL Valtellina: Call Measure 3, Operation 3.2.01 “Information and promotion of quality products” year 2020/2021.

Thanks to the obtainment of the funds (which, we remind you, cover from 48% to 68% of the total expenses according to the type of action reported, ranging from the creation of promotional material, PR activities, creation of websites, participation in events etc.), the Consorzio di Tutela Vini di Valtellina can continue its activities of information, advertising, promotion and enhancement directed to the final consumers of the domestic market, meant at national and EU level.

The organization, in fact, has set itself the goal of guaranteeing adequate information and divulging the intrinsic and extrinsic characteristics of Valtellina’s wines as well as the advantages connected to their consumption, integrating to this message the valorization of agri-food resources with well defined objectives also in view of safeguarding the environment, culture and traditions that made this portion of land so special. The maximization of the valorization of the binomial wine-territory in the modern market is strategically important in order to promote in a positive way and through a system activity. Therefore, the Consorzio di Tutela Vini di Valtellina decided to participate to the GAL Valle dei Sapori call just in order to secure the funds needed to stimulate its own development and, as a consequence, of the companies which make it up.