OCM Wine – Promotion on Third Countries Markets 2019/2020 – Sardinia Region
The Società Agricola Montespada is located in Trinità d’Agultu, in the heart of Gallura, 2 km from the sea that divides Sardinia from Corsica. When it contacted LC International, the winery was looking for a call that could help consolidate its presence in international markets where it already had contacts with local partners: USA, China and Ukraine.
Being promotional activities to be put into practice in countries outside the European Union, we opted for the OCM Vino – Promozione sui Mercati dei Paesi Terzi call which provides a non-refundable grant that can cover up to 50% of the expenses incurred forpromotion actions, such as creation of websites, marketing activities, participation in trade fairs, incoming, creation of gadgets, advertising, tasting in selected venues in the target countries.
Starting from an already existing portfolio of contacts, the objectives of LC International for Montespada is first of all to expand its connections in the various countries, extending its knowledge of the winery, its wines and the Region of Sardinia to an increasingly wider audience, thus increasing the market share of the products themselves.The presence of consolidated contacts in all three countries allows the company to enter markets of which it knows feedback received in the past and which LC International has been able to analyze in order to best create the strategy of strengthening, facilitating Montespada in its promotional activities for 2020.