Call
OCM Wine – Promotion on Third Countries Markets 2017/2018 – Regional Lombardy
Sector
Wine
Typology
Promotion/export
Company
TJV Lombardy. Leader: Tenuta Scerscé
Description
From March 7th 2018 to December 31st 2018 the TJV Lombardy, which has the winery Tenuta Scerscé as leader, it will be involved in the project “Taste Lombardy, taste history”. The program has been created to enter the tender OCM Wine – Wine Promotion on Third Countries Markets, projected to preserve the tradition of Europan Wine production and to increase the knowledge of the EU high quality products.
The promotional activities will be focused on DOC, DOCG and IGT wines produced in Lombardy region, with particular attention of those of Tenuta Scerscé. This purpose will be achieved through the realization of targeted actions to teach the costumers to recognize the quality products and their details. The USA and Switzerland are the Nations chosen for the activities, because of their importance and their interest in Italian products.
The aim of this program is to spread the knowledge of Lombardy wines, focusing first on their excellent quality, but also on Lombardy territory, so rich in tradition and history.