Call
OCM Wine – Promotion on Third Countries Markets 2018/2019 – Regional Abruzzi
Sector
Wine
Typology
Promotion/export
Company
Description
For the second consecutive year, the Chiusa Grande company has decided to continue the promotional actions undertaken in the previous campaign with the “Abruzzo: a little Italy’s experience” project.
Given the results obtained with the actions undertaken in the USA in 2017/2018 and given the business needs, for the new campaign have been added promotional actions in China, where the interest in Italian wine products is ever greater. The project started on March 1, 2019 and will end on 31st December 2019, and aims to spread knowledge of the Chiusa Grande brand and of the DOCG and IGT wines of the Abruzzo region, with attention to those of the company proponent, including Trebbiano d’Abruzzo DOC, Abruzzo Pecorino DOC, Abruzzo Cococciola DOC and Cerasuolo d’Abruzzo DOC.
To achieve the target, we are realizing many promotional actions in some of the most important cities of the US and China. These actions are diversified to reach different types of customers, such as distributors, importers, opinion leaders and journalists. In addition to the wine products, the program wants to emphasize the Abruzzo region, its traditions and production methods, characteristics that make it an unique and admired area from all over the world.