CALL
European Call – 1144/2014 Measure “Information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries” – MULTI
SECTOR
Agribusiness
TYPOLOGY
Promotion
COMPANY
Asprocarne Piemonte, France Blonde d’Aquitaine Séléction
DESCRIPTION
In collaboration with each other and assisted by LC International, Asprocarne Piemonte and France Blonde d’Aquitaine Séléction, both companies operating in the quality meat sector, have devised a joint promotion programme for Blonde d’Aquitaine meat, an excellent breed of cattle of French origin that has a deep link with Italy (particularly Piedmont) where it has been reared for decades.
The “Blonde d’Aquitaine European Beef Excellence” project was conceived and proposed for participation in the European call Measure 1144/2014 “Information and promotion measures concerning agricultural products implemented in the internal market and in third countries”, which promotes communication and promotion activities for European agri-food products (here to find out more about measure 1144).
This programme in particular lasts three years (2020-2022) and aims to raise awareness of the quality of Blonde d’Aquitaine products (from an ethical, food safety and production point of view) to consumers and operators in France and Italy through diversified actions tailored to the target audience, ranging from the creation of a new website, to press and digital advertising, promotional material and participation in prestigious international events.