CALL
OCM Vino – Promozione sui Mercati dei Paesi Terzi 2021/2022 – Lombardy Region
SECTOR
Wine
TYPOLOGY
Promotion/export
COMPANY
Made in Lombardy Association
DESCRIZIONE
After concluding the “Taste Lombardy, Taste History” project studied and created by LC International, Made in Lombardy, an association composed of numerous Lombardy wineries from the Region’s most prestigious wine areas, chose to start a new path of internationalization and promotion based on the results acquired through previous participation in the call for proposals.
Once it had analyzed the feedback and contacts obtained in the previously chosen target countries, created provisional reports on the estimated markets and listened to the needs of the wineries, LC International created No. 3 “Lombardy in a glass” projects each with promotional actions targeted according to the end users and the countries involved, which are: USA; UK, Switzerland and Russia; Brazil and Japan.
The OCM Wine Promotion on Third Country Markets call is designed to help Italian wine companies open up to non-European markets, particularly with actions aimed at promoting participants’ products and their brands, such as public relations activities, organization of promotional tastings, creation and production of promotional material, participation in fairs and so on. Activities, in short, that make it possible to obtain new industry contacts and subsequently open new market outlets. The costs incurred by these actions are covered up to 50 % by a grant.
In order to achieve more than satisfactory results, it is necessary to create a plan by studying each individual market and calibrating the different actions according to the end users and the habits of the markets.For this reason, the creation of three different projects proves to be of paramount importance. LC International takes care of the whole process, starting from the study of foreign trades, to project writing, reporting, and closing, allowing the Association on the one hand to succeed in obtaining the grant, and on the other hand an easing of time spent on bureaucracy.