Call

OCM Wine – Promotion on Third Countries Markets 2018/2019 – Regional Molise

Sector

Wine

Typology

Promotion/export

Company

Antonio Valerio – Campi Valerio

Description:

The internationalisation of the Antonio Valerio – Campi Valerio winery from Monterudoni (Molise) continues!
After the excellent results obtained with the project carried out for the 2017/2018 campaign of the OCM Vino – Promozione sui Mercati dei Paesi Terzi, for the new year LC International together with the company and its market needs, has decided to go overseas marking as target country not only Switzerland, but also the USA.
For the company Antonio Valerio promotional actions have been planned (wine tasting, incoming of foreign operators, PR actions, contacts with local press, creation of merchandising …) until 31/12/2019, with the aim of making known the brand and the wines of the company, as:

  • Falanghina del Molise DOC;
  • Rosé IGT Rotae;
  • Red Molise DOC;
  • Tintilia del Molise Rosso DOC;
  • Pentro DOC Red;
  • Rose of the IGT fields Rotae Rosato.

The activities in Switzerland are implemented on the basis of the results obtained previously, while those in the United States have been prepared on the basis of a market analysis by LC International, which has assessed positively the entry into the American land of the Molise wines of Antonio Valerio, as well as the interest that the Molise Region and its tradition can arouse on a new audience.