Call
OCM Wine – Promotion on Third Countries Markets 2018/2019 – Regional Piedmont
Sector
Wine
Typology
Promotion/export
Company
Associazione di Imprese Winexperience
Description
Also for the year 2018-2019, the Piedmontese Association called Winexperience turned to LC International for advice on the planning of the project “Winexperience – Piedmont” for the participation at the call OCM Wine – Promotion on Third Country Markets.
Started on March 1, 2019 and closing by 31/12/2019, during the months the wineries belonging to the Association will take part in promotional activities in the USA, Japan, Brazil, Mexico, Russia, Switzerland, Canada, Norway, South East Asia, Australia. The actions are diversified according to the uses and tastes of the target state, and range from PR activities, in-store tastings, participation in trade fairs and the creation of advertising material.
The aim of the measure is to bring to the attention of professionals and consumers the DOC, DOP and IGT wine products of the Piedmontese companies participating in the project, also highlighting the production area and the quality of the wines.
Being a project already put into practice in the previous year, LC International has been able to rely on the results obtained, evaluating the negative and positive elements, the responses of the contacts, etc., in order to study an updated and revised version of the scheme put into practice in 2017/2018, defining new market strategies that in the first months have already given satisfactory results.