CALL
OCM Wine – Promotion on Third Countries Markets 2019/2020 – Abruzzi Region
SECTOR
Wine
TYPOLOGY
Promotion\export
COMPANY
Associazione Italian Cellars
DESCRIPTION
Following the results obtained in past years of the project “Abruzzo: a corner of Italy”, the Abruzzo wineries participating in the ATI have decided to set up the Italian Cellars Association to better coordinate their international actions.
For the year 2019/2020 the Association, accompanied and supported by LC International, has decided to continue its promotional and informative activities in non-EU areas, precisely in the USA. This country in the past projects designed for participation in the call OCM Wine – Promotion on Third Countries Markets of the Abruzzo region, has in fact brought very positive results, and over time a consolidation of business relationships encountered during the various promotional actions.
The aim of the call OCM Wine – Promotion on Third Countries Markets is to spread the knowledge of the high quality of wine products of Italian origin, in this case in particular the DOC and IGT wines of the Abruzzo region of the member companies of the Italian Cellars Association. Aim which has, finally, the most important one: to generate the interest of the companies’ products in the customer and operators in the sector.
The multi-year strategy that LC International has studied for the promotion of Abruzzo’s client companies is bearing positive results: for this reason it is always better to repeat a project for several years, differentiating it on the basis of the data received and analyzed at the end of the project in order to optimize the various actions to the benefit of the name and prestige of the companies. The actions are calibrated according to the target audience and the reference market, and may vary from PR activities, promotions in stores, creation of advertising material and incoming (here more in depth), so as to always reach different portions of customers and – we remind you – bearing in mind that the OCM Vino Promozione notice on third country markets covers 50% of the expenses.